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About Maximum Advantage Maximum Advantage is an organizational development company helping companies to hire, develop, and retain superstar individuals and employees. Our emphasis is on using psychology for effective communication to motivate, persuade, resolve conflict,
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Advantages Of Effective Communication The truth is that while you already know how to communicate, learning a few simple principles that can be applied immediately will make you an effective communicator and give you a
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Ask Not What Your Country Can Do For You speech Inaugural Address by John F. Kennedy January 20, 1961 Ask Not What Your Country Can Do For You speech Vice President Johnson, Mr. Speaker, Mr.
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Your representational system is primarily AUDITORY What this means for effective communication Each person has a preferred method of receiving and storing information and we call this their "representational system". For example: the room temperature
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The Power Of The Word "But" “I think you look great, but that dress has a few wrinkles.” “You are doing a great job, but you need to edit your work more carefully.” “We think
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Blood, Sweat and Tears speech by Sir Winston Churchill May 13th 1940 On Friday evening last I received from His Majesty the mission to form a new administration. It was the evident will of' Parliament
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Sell • Persuade • Influence Sales Training DVD's How To Sell Anything To Anyone, Anywhere, Anytime! My clients agree that this DVD is worth $5,000 because in less than an hour I give you an
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Caution About Non Verbal Communication and Body Language Every person has a unique body language so be careful not to make decisions based solely on body langauge. Make sure that you take into account the
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Classic Books These classic books are provided for your reading pleasure. While they are almost a century old, their concepts and classic and timeless. Title Author Subject As A Man Thinketh James Allen Allen has
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Coastal Health System Preview I look forward to meeting each of you in September! This two minute video gives you a quick preview of what to expect. Tell Me Anything!
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Communication Course Here's What You Will Learn Why communication fails... and exactly what to do about it. The four communication styles. You will find your style and learn how to find the styles of others...
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Here's your first lesson... Communication Dynamics Take advantage of me! I've done years of research into the beliefs and behaviors of the most successful communicators of all time, and I've developed these six proven principles
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Communication In Business Business communication can refer to either internal business communication or external business communication. While both types share the same principles of effective communication, there are differences in their purposes and methods. Here
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Relationship Advice Creating Instant Attraction Here's how to use non-verbal communication and physiology to create instant rapport! Communication Styles In Relationships For both men and women, romantic relationships present some of the most difficult communication
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Communication Skills Communication skills (or the lack of communication skills) can have a large impact on your success in both your business and personal life. Communication skills learned at an early age will provide you
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Communication Skills Subjects
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Become more valuable in your job and earn more money by becoming the "go to" person Resolve conflict and create harmony because you understand the people involved Lead a team that out performs all others
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Effective Communication Workshop
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Effective Communication for Resolving Conflict Resolving conflict 30 minute recorded seminar about conflict resolution Live two day conflict resolution workshops In any conflict situation, we have several choices to make. The first choice is whether
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Conflict Resolution Preview Here's a short video from a recent event. While this isn't a direct testimonial, you will hear the man explain what he has discovered during an exercise that the group has just
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Dissolve Conflict In Your Business & Personal Life Here's What You Will Learn Why people (including you), do seemingly irrational behaviors... and exactly what to do about it. How to find out what someone really
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Contact Information You can reach us at: 4800 Linglestown Rd Suite 201 Harrisburg, PA 17112 800-788-2068 info@maximumadvantage.com We look forward to woking with you!
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DCMA Compliance The following describes the DMCA Compliance for our www.maximumadvantage.com website. We at Maximum Advantage LLC are committed to responding to any alleged copyright violations, should they occur. Notice of any alleged violation should
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Decision Making Strategies Finding Certainty In a Complicated World Welcome to the on-line video version of Problem Solving And Decision Making Strategies. Part 1 - Introduction Other Useful Resources Vroom Yetton Decision Making Model Values
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The Power Of Decisions Is it possible that the power of a decision can change the course of history? Not only is it possible, but the power a decision DID change the course of history,
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Declaration of War on Japan speech by Franklin D. Roosevelt December 8th 1941 Mr. Vice President, Mr. Speaker, members of the Senate and the House of Representatives: Yesterday, December 7, 1941 - a date which
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Definition Of Communication Our brains do not think in words... they think in symbols. Because of this a person can be fluent in multiple languages, and they do not think in one language and translate
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Dealing With Difficult People Welcome to Dealing With Difficult People! In this course you will learn methods of dealing with difficult people that are not dependent on personalities, but rather rely on understanding the internal
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Your representational system is primarily DIGITAL What this means for effective communication Each person has a preferred method of receiving and storing information and we call this their "representational system". For example: the room temperature
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Effective Communication Can Change Reality That's why advertisers spend hundreds of billions of dollars every year!
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Communication Challenges
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Welcome To Communication Dynamix It's great to have you on board! You are successfully subscribed to the Communication Dynamix 10 Lesson e-Course and can look forward to receiving: Top quality communication lessons and tips from
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Effective Communication In The Workplace Here are nine rules that will help you communicate effectively and build positive relationships in the workplace. Speak to people. There is nothing as nice as a cheerful word of
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Effective Communication Lesson #2 How To Listen Here's Your Homework! In what situation(s) will you use your new listening physiology? When will you start?
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Effective Communication Lesson #3 Using Questions For Influence Use These Tags: wouldn't it? couldn't it? shouldn't it? can't it? don't they isn't it? aren't they? can't you? won't you? dpesn't it? ... and dozens more...
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Effective Communication Rules During the past five years, I have met thousands of people at workshops, seminars and keynotes. Based upon working with them and my years of research into the psychology of communication, here
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Effective Communication Strategies Based upon our years of research and our experience with thousands of people, here are our top strategies for effective communication. The result of the communication is the responsibility of the communicator.
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Effective Communication Solutions Paul Endresss and Maximum Advantage are dedicated to providing you with the most effective solutions to your communication challenges. Here are quick links to the major communication challenges.
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Self Study Solutions Over the past decade I have worked with tens of thousands of people to solve their challenges. Based upon these years of research, study, and practice, I have created these self-study products
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Welcome To The Ten Lessons! Here's What Happens Next... Be sure to add pendress@maximumadvantage.com to your safe senders list to make sure you get my email. You will receive an email with the link to
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Effective Communication It's Better To Be Smart Than Lucky! In this three minute video, international communication authority Paul Endress tells a story that explains why it's important to learn effective communication strategies from experienced pros
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Effective Communication Skills Effective communication skills are the key to your success because there are people everywhere! Our effective communication live workshops and tools will show you: Advantages of effective communication Effective communication in the
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The One Skill That Changes Everything Listening is a keystone skill that enhances all areas of both your business and personal life because it enables you to truly understand other people and adapt yourself to
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Effective Communication Using Email These pages are the result of requests from my clients for solid information about how to best use email to their advantage and how to avoid the very real challenges that
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Effective Communication Comments Contest Comment On A Page And Be Entered To Win One Of My Outrageously Valuable Prizes! Dear friend, I know you are busy, but your opinion is so important to me that
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Continuing Education Products Communication University
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Famous Speeches Part of the secret of Maximum Advantage is that we have studied the speeches of greatest leaders of all time to discover the methods and techniques they used to inspire millions of people.
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Federal Trade Commission Compliance The following describes the Federal Trade Commission Compliance for our www.maximumadvantage.com website. We make every effort at candor regarding any products or services we use, recommend, or otherwise make mention of
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Final pep-talk speech by General George S Patton May 17th 1944 Final pep-talk speech by General George S Patton Men, this stuff some sources sling around about America wanting to stay out of the war
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Lesson #3... Finding Values This week we find out exactly how to uncover the values of other people. You will also discover how to use your understanding of the perspective to communicate, resolve conflict, and
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Four Communication Personality Types. Each person has a unique personality which plays a very basic role in their Personal Perspective, and all personalities are combinations of four basic personality types. This is commonly called the
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Four Styles Of Communication Each person has a unique personality and communication style which plays a very basic role in their Personal Perspective, and all personalities are combinations of four basic personality types. This is
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Free Articles Here's is a selection of articles from our members area. Membership is only $97 (one time), but you can enjoy these selections for free! The Power of Decisions. Learn how one man's decision
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Free Communication Training Here's is a selection of audio programs from our members area. Membership is only $97 (one time), but you can enjoy these selections for free! Using Commonality To Create Rapport When we
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Free Communication Skills Training Course Each day you will receive a three minute lesson in your inbox. Quickly watch the lesson and answer the question that comes with it. You will also get an optional
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Free Resources As our way of introducing ourselves to you, here are some free resources for you to enjoy. You will find our complete collection of thousands of dollars worth of additional resources in the
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Free Communication Training Here's is a selection of videos from our members area. Membership is only $97 (one time), but you can enjoy these selections for free! Using "Social Proof" in Persuasion Check out this
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Introduction to Negotiation When we hear the word “negotiation” most of us think of high-powered deals being hammered out: a powerful sport figure’s agent demanding more money for his client, a peace accord in the
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How Promote Your Ideas and Products Instantly customize your message to anyone. Have you ever wondered why two people can witness the same automobile accident, yet each person tells the police officer a different rendition
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How To Negotiate Positional Bargaining Method of Negotiation Whether a negotiation concerns a contract, a family quarrel, or a peace settlement between nations, people routinely engage in positional bargaining. Each side takes a position, argues
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Paraphrasing How to Paraphrase Paraphrasing is an effective form of verbal feedback to use when listening, however it is not simply repetition or “parroting,” but restating another person’s statement in your own words to gain
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How To Change Minds Here's your free video with my best secret! Whether you are selling products or ideas, you are going to encounter objections... the other persons reasons why they can't do what you
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An example of how advertisers communicate Using social proof This cigarette ad from 1955 demonstrates the technique of "social proof" which is a commonly used persuasion technique that lends credibility to a subject or idea
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How To Stop Anger Stopping Anger When should you stop your own anger? You should always stop your own anger because there is always a better, non destructive way to get what you want. The
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Non Verbal Communication How To Tell If Someone Is Lying People lie for a variety of reasons. It may be to cover up a fault or embarrassment, to avoid upsetting other people, to encourage when
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I Have a Dream speech by Martin Luther King Before reading this speech, you might want to read Abraham Lincoln's short Gettysburg Address. You will notice how Dr. King built upon the address when he
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The Impact Of Email On Communication “Email me…” It’s easy to say and it’s easy to do! For better or worse, email has revolutionized the nature of business and personal communication around the world. No
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Why Our Solutions Work Maximum Advantage effective communication solutions work because they model the most successful communicators of all time and combine their skills with recent discoveries in the fields of psychology and linguistics. We
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Thanks For Subscribing! Joe & I will be Right With You! Here's What Happens Next... Be sure to add pendress@maximumadvantage.com to your safe senders list to make sure you get my email. You will receive
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Your representational system is primarily KINESTHETIC What this means for effective communication Each person has a preferred method of receiving and storing information and we call this their "representational system". For example: the room temperature
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Maximum Advantage uses advances in modern psychology and linguistics combined with reseach into the greatest communictors of the past century to provide you with solutions to your business and personal communication challenges... and provide you with an unmatched set of tools to take advantge of opportunities.
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Managing Difficult People Download a PDF version of Managing Difficult People One of the most frequent questions that I am asked is “how do I manage difficult people?” In this short article I’m going to
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Managing Remote Teams Turning Distance Into An Advantage Welcome to the on-line video version of Managing Remote Teams. Additional Resources PDF Notes for Managing Remote Teams Email Dynamix - Turning Email To Your Advantage
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Members Area You've discovered our private Members download pages with hundreds of dollars worth of audio, video and print resources. If you're already a member, sign in here! If you're not yet an Associate, Gold
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Methods Of Negotiation Negotiation can be categorized in different ways. Below are just a few ways that we can look at negotiation. Integrative/Distributive If we distinguish between integrative and distributive negotiations, we are saying that
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Negotiating For Success Getting More Of What You Want Welcome to the on-line video version of Negotiating For Success. Before you begin watching the videos, download the worksheet so that you have it ready to
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No Easy Road to Freedom speech by Nelson Mandela September 21, 1953 No Easy Road to Freedom speech by Nelson Mandela Since 1912 and year after year thereafter, in their homes and local areas, in
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Non Verbal Communication Indications of Anger Indications of Resistance Many people rarely let their anger go out of control. They are more likely to restrain their raging emotions. You must therefore be able to recognize
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Non Verbal Body Language Non verbal communication signals are explained in this chart. As you can see, non-verbal communication encompass much more than use facial expressions and gestures. Non-Verbal Communication Interpretation Facial Expressions Frown Displeasure,
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Non Verbal Communication Indications of Confidence / Authority / Power People with a high degree of self-confidence are normally more likely to be successful than those who have low self-esteem. Moreover, those who exhibit authority
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Non Verbal Communication Indications That Someone Is Defensive Indications That Someone May Be Hiding Something While someone may not tell a lie with their mouth, certain non verbal gestures could indicate that people are hiding
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Non Verbal Communication Indications of Doubt It’s sometimes difficult to assume whether you are being regarded as a trustworthy person, or you are being thought of as someone who is full of nonsense. Here are
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Non Verbal Communication Indications of Excitement Indications of Interest If you have experienced getting a promotion, receiving a special gift, or winning a contest, I bet you’ve done any of the acts made by excited
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Non Verbal Communication Indications of Frustration / Dismay A basketball coach whose team loses by a point may scream “Aaarrrrrrr!” or he may just keep quiet while making certain body movements that indicate how disappointed
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Non Verbal Communication Indications Of Boredome Imagine your boss is doing a presentation and all employees are required to listen. You noticed that many of them are clicking their pen, tapping their feet, and drumming
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Non Verbal Communication Indications Of Pride People often show how proud they are of their material possession (for example, a car) by leaning against it or by touching it. You can see the sparkle in
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Non Verbal Communication Indications of Nervousness Indications of Tension Nervousness can be a turn-off. If you’re going to be interviewed in a television show (hey, who knows?), you should be aware of your body movements.
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Non Verbal Communication Knowing If Someone Is Open To Agreement Whether you are selling a product or presenting an idea, it is useful to be able to detect if other people are in agreement with
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Non Verbal Communication Indications That Someone Needs Reassurance Some people have this disorder where they feel that they are always making the wrong decisions. “Should I really buy this? Maybe I should wait for a
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Non Verbal Communication Body language that suggests interest You are talking, but is the other person really interested in what you are saying? By watching their non verbal communication and body language you can tell,
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Non Verbal Communication Indications Someone Is Thinking Of course people think all the time, and body language can give you clues to what they are thinking? Here are some body language actions and the type
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Types Of Smiles Not all smiles convey the same feeling. An oblong smile is not genuine. It is used to show courtesy, but not necessarily happiness or friendliness. The lips are withheld completely back from
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Non-Verbal Communication Demonstration In this video, Paul Endress demonstrates the importance of non-verbal communication in properly communicating your message. Two minute non verbal communication demonstration Research about non-verbal communication As demonstrated in the video, research
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Non Verbal Communication Indications of Action Orientation Body language is crucial for anyone who wants to project an action orientation. You have no doubt experienced the impact that someone can have simply by entering a
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Non-Verbal Communication Here's a demonstration of non-verbal communication. Non-verbal communication is when we communicate in ways other than using the spoken word. Research reveals that 93% of communication is non-verbal, so it is crucial that
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Other Forms Of Communication Sometimes it seems that email is the only way businesses communicate, but there are many alternatives. Here are some of them as well as a useful chart to help you decide
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Our Guarantee You can find our full warranty and refund policy here Federal Trade Commission statements are here
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Welcome New Partner
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Partner With Us We are searching for a limited number of exclusive partners to help us bring Maximum Advantage audio, video, print, and seminar products to a wider audience of people. You already know that
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About Paul Endress Paul Endress is a nationally recognized expert in the application of psychology to business and specializes in all aspects of communication inlcuding conflict resolution, motivation, persuasion, and team synergy. Paul is the
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Effective Communication And Persuasion Psychology Of Persuasion Persuasion and sales are not the same... Nobody wants to be "sold," do they? Of course not. And while you may or may not be in sales or
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Persuasion Secret #1 Realize that everyone sees the world differently Influence is individual. Have you ever wondered why two people can witness the same automobile accident, yet each person tells the police officer a different
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Persuasion Secret #2 People seek to align with their values Simply put, a "value" is what a person believes to be important. Each person's values are arranged in a hierarchy with the most important value
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Persuasion Secret #3 Everyone uses a "strategy" when making a buying decision... even if they don't know what it is! A person's strategy is the steps that they go through when making a purchase decision.
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Persuasion Secret #4 People buy from people they like Whether you are a salesperson making face-to-face sales calls, a telemarketer on the phone, or a marketing executive trying to attract business to your company, this
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Persuasion Secret #5 Tilt the value proposition Each person has an internal value proposition that balances the perceived value of what you are selling against the perceived cost. When the perceived value exceeds the perceived
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Persuasion Secret #6 Get the slight edge The real masters of persuasion and marketing use dozens of additional special techniques to give them a slight edge that they use to overwhelm their competitors and drive
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Persuasion Secrets Even if you're not in "sales" you still need to persuade people to adopt your ideas. Based upon our research, here are six key things to learn about how to persuade people. You
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Persuasion Video Previews Here are some resources to introduce myself to your organization. Let's talk about your specific outcome at your earliest convenience. Performance Videos Here is a sample of a stage performance. This 40
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Privacy Policy The following describes the Privacy Policy for our www.maximumadvantage.com website. Your Privacy Your privacy is important to us at MAXIMUM ADVANTAGE LLC. To better protect your privacy we provide this notice explaining our
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Private Event Products and Pricing Sales and Persuasion How To Sell Anything To Anyone Anywhere At Anytime DVD Regular $97 Event Price $27 Using Questions For Influence DVD Regular $97 Event Price $27 How To
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Communication University Self Study Course Thanks for purchasing Communication Univerisyt at one of my live events. Here's a link that you can use to enter your payment information. Thanks again! Communication University $100
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Sales and Refund Policies The following describes the Sales and Refund Policies for our www.maximumadvantage.com website. These policies apply to all Maximum Advantage LLC produced products and events that do not have product specific policies
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Self Study Solutions Over the past decade I have worked with tens of thousands of people to solve their challenges. Based upon these years of research, study, and practice, I have created these self-study products
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Selling in a "bad" economy I'll leave it the experts to tell us whether we are in a "bad" economy right now or not... at Maximum Advantage we have decided not to participate. The fact
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Effective communication begins with taking responsibility Have you ever walked away from another person or group asking the question "why don't they get it?" Or maybe you have thrown up your hands in frustration and
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Effective communication Ten Causes of Conflict Personalities Organizational strife is sometimes traced to "personalities." This is one person differing with another based simply on how he or she feels about that person. Solution: Train everyone
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Effective Communication Lessons For my private clients only, here are ten quick effective communication lessons.
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Maximum Advantage Assessment Products Terms and Conditions Maximum Advantage provides psychometric assessments, training, and all other products (“Product(s)”) subject to these terms and conditions (“T&C”). Please review these terms and conditions prior to using any
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Terms Of Service And Conditions Of Use The following describes the Terms of Service Conditions of Use for our www.maximumadvantage.com website. PLEASE READ THIS DOCUMENT CAREFULLY BEFORE ACCESSING OR USING OUR WEBSITE. BY ACCESSING OR
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The Gettysburg Address by Abraham Lincoln November 19th 1863 Fourscore and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men
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Welcome To The Life You Deserve! If you have been offended or hurt by someone in the past and are struggling to let go and live the life that you deserve, this program will show
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The Path To Forgiveness Congratulations on purchasing the Path To Forgiveness. This is a special program that I created in response to many people asking me for advice about situations that were related to the
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This Won't Work! I recently received this ad for a conflict resolution seminar in my inbox. I'm not going to say which company it comes from, but I include it here because it is the
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A Note From Paul... Dear friend, The next twelve months will pass by whether you take action or not. Will you still be in the same place or will you have done all that's necessary
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Using Norms To Control Conflict A norm is a standard of behavior set and enforced within a group. This norm (standard of behavior) can either be set collaboratively by the group or imposed by leadership.
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Using Questions For Influence Help People To Solve Their Problems... And Own The Answer! If you give someone a solution, you still own it. If you ask them questions so that they discover the solution
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Video Previews Here are some resources to introduce myself to your organization. Let's talk about your specific outcome at your earliest convenience. Performance Videos Here's how to shake hands from a recent live workshop. Here
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Your representational system is primarily VISUAL What this means for effective communication Each person has a preferred method of receiving and storing information and we call this their "representational system". For example: the room temperature
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We choose to go to the Moon speech by John F. Kennedy September 12, 1962 We choose to go to the Moon speech by John F. Kennedy We meet at a college noted for knowledge,
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When Not To Use Email Because email is so pervasive, it may seem like it should be used for everything, but this is not true. There are clearly some situations where email should be used
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When To Use Email Because email is so pervasive, it may seem like it should be used for everything, but this is not true. There are clearly some situations where email should be used and
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Why Email Goes Wrong When was the last time you sent an email to someone, only to have him or her extract a meaning that was totally different form the one that you intended? When
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Why So Cheap? I debated about whether to discount these DVD's because I regularly sell them at live events for full price. In the end, my marketing director talked me into these discounts because she
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Workplace Mediation How to Mediate Conflict without Getting Caught in the Crossfire Download a PDF version of Workplace Mediation When you are called upon to mediate a conflict in the workplace, you are entering a
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