Effective Communication And Persuasion

Psychology Of Persuasion

Persuasion and sales are not the same...

Nobody wants to be "sold," do they? Of course not.

And while you may or may not be in sales or “selling” anything, there are many times when you need to persuade others to your way of thinking. Don’t you?

Fortunately, research shows that most people believe they are resistant to sales pitches. This is good news because the same research shows the more someone believes they can’t be sold, the easier it is to persuade them... as long as you don’t use techniques they recognize as “sales” techniques.

There is no need to use pressure when there are much more subtle and effective methods of influence!

There are literally hundreds of ways to persuade people to adopt your ideas and buy your products. Here are my six favorite secrets of persuasion:

Here are six persuasion secrets

• Persuasion Secret 1 - Influence Is Individual
  
  Each person sees the world differently so it is important that we learn how to discover their personal perspective and adapt our message to it.
• Persuasion Secret 2 - People Seek To Align With Their Values
  
  How to discover personal values and use them to persuade and influence people.
• Persuasion Secret 3 - Buying Strategies
  
  How to discover buying strategies and use them to effectively communicate and persuade.
• Persuasion Secret 4 - People Buy From People They Like
  
  Because people buy from people they like, creating rapport is very useful for persuasion and influence. This page explains the basics of creating rapport.
• Persuasion Secret 5 - Tilt The Value Proposition
  
  The value proposition is what determines whether someone adopts your ideas or buys your products. Use these methods to tilt the value proposition in yoru favor and become a persuasion expert.
• Persuasion Secret 6 - Get The Slight Edge
  
  The most successful persuaders of all time are not twice as good as everyone else... they only have a slight edge. Learn how to use the slight edge principle to become a master of persuasion.
• How to persuade using social proof
  
  This Camel cigarette advertisement demonstrates the persuasion technique of social proof in the form of an expert and a survey is used along with powerful visual images to promote Camel cigarettes. Social proof is just one ofthe tools available for effective communication and persuasion.
• Selling in a bad economy
  
  Sales tips and advice about selling in a bad economy by using psychology to give you an edge over your competitors.