Persuasion Secret #6
Get the slight edge
The real masters of persuasion and marketing use
dozens of additional special techniques to give them a slight
edge that they use to overwhelm their competitors and drive
dozens of hungry buyers into their arms.
If you think a slight edge is meaningless, think again.
After all, in the Olympics, the difference between those who
win the gold and those who win the silver is often just a few
hundredths of a second or a fraction of a point.
Everybody remembers Michael Phelps who won the gold in the
Olympics... no one knows or cares who came in second.
Here are some of the slight edge techniques available from
Maximum Advantage:
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Our number one most powerful edge technique
of using metaphors and stories to make
your point without your prospect even knowing
it.
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How the old fashioned "head bob" technique
has been modernized into the powerful concept
of "yes sets" that can tip the scale in your
favor when you need something extra.
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Easy ways to use embedded commands in your
conversations to "mark off" key elements of
your message and have people instinctively
respond.
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The four ways that people absorb and retain
information and how to make sure your message
gets through to everyone.
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How to use frames to totally transform any
conversation or social situation. Go from
negative to positive, conflict to harmony, in
just seconds.
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How to use second, third and fourth party
quotes to deliver the most difficult and
outrageous information and walk away
unscathed.
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Questioning techniques that shine a
flashlight on the information that you want to
highlight and force your audience to take
ownership of your ideas.
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How Barack Obama used abstractions to win
the presidential election and become the most
powerful man in the world. And we'll show you
how to use them to supercharge any marketing or
sales campaign.
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The powerful strategy of nested loops that
forces the prospects unconscious mind to pay
attention to you.
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