Selling in a "bad" economy
I'll leave it the experts to tell us whether we are in a
"bad" economy right now or not... at Maximum Advantage we have
decided not to participate.
The fact is that people are still buying
things.
If the economy is down by 5% that means that people are
still spending $95 instead of $100. Let's concentrate on what
is being spent, not what isn't being spent... and then let's go
out and capture more than our fair share of
those dollars.
It's not that people aren't buying cars - because they are.
It's just that they are buying less cars.
Your job as a professional sales person is to make sure that
whatever amount of money that is being spent is being spent
with you, not with one of your competitors or on some other
type of product.
We recently closed a deal where there was supposedly no
money available for 2009.
After we tilted the value proposition in our favor,
they felt compelled to buy what we were selling rather than
the new office chairs they were planning on buying and the
budget changed. I'm sure that the office chair sales
person was disappointed, but I'm moving ahead with my
business, not waiting for things to "get better."
How to sell more right now
Now more than ever, understanding the subtle psychological
processes at work during the sales process are critically
important for you to survive and even flourish during these
"bad" times.
I invite you to decide along with us that you are not going
to participate in the "bad economy!"
Here's detailed information that
explains how to sell more right now.
Times have changed
Those companies that are continuing to doing things the
same way that things have always been done (such as GM,
Chrysler, Circuit City) are being trampled by the competition
and going out of business.
In some cases, buying habits seem to have been permanently
changed. For example, in retail it's possible that people will
be so used to discounts that they will never be willing to go
back to paying list price.
Your selling and persuasion strategies have to change to
keep up with the changes in the marketplace. People are no
longer willing to be "sold", but are just as easy as ever to
persuade if they don't recognize your techniques as being
"sales" techniques.
This is where
Persuasion Dynamix™ comes in and gives you the edge that
you need to sell as much as you want... even in today's more
difficult environment.
Personalization is here to stay
Generational and technological changes have created a
marketplace where people are used to having things
customized for them, and this is the key to super charging
your sales numbers despite what the media says about the
economy.
You must discover exactly what motivates each person and
instantly customize your presentation to match their
perspective. If you use the old cookie cutter approach, you
will be thrown onto the pile of failed companies that is
accumulating along the side of the road.
Here's
exactly how to instantly customize your message for each
person.
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