Discover exactly...

How to get people to buy what you are selling - NOW!

Everyone sees the world differently

This may sound obvious, but...

Have you ever wondered why two people can witness the same automobile accident, yet each person tells the police officer a different story about what actually occurred?

Or, have you ever wondered why one person reacts to your presentation favorably while another stares at you blankly?

The answer lies in how each person views the world.

Each of us has a unique set of values, beliefs, and past experiences that color how we interpret events. These three factors create our “personal perspective.”

No matter how similar a group of people may seem to be, their individual perspectives will be very different.

To be successful in sales or marketing you must discover each person's perspective and adapt your message to match it. When you attend Persuasion Dynamix, we will show you exactly how to do it!

Persuasion Dynamix™ reveals...

	How to create sales magic by discovering exactly what each prospect's perspective is.
	The quickest way to to instantly adapt your message to any person or audience.
	Fast ways to use the power of culture to draw people to your business.
	The four reasons why most sales presentations fail. And how to avoid them like the plague.
	Battle tested techniques for uncovering what someone really thinks... even if they don't know what they think!
	The six primary methods of persuasion used by the greatest sales people, politicians, and preachers of the last one hundred years.
	How to prevent your own perspectives from contaminating and destroying your sales and marketing efforts.
	You can easily neutralize objections and resistance with a deceptively simple tactic. By using this tactic you'll swiftly regain control and influence over the situation.

People seek to align with their values

Simply put, a "value" is what a person believes to be important.

Each person's values are arranged in a hierarchy with the most important value on the top and the least important value on the bottom. Our research has revealed that people will always seek out their highest value on the hierarchy.

Here's a list of values (things that could be important) for choosing a restaurant:

Now let's take this same list of values and arrange them in order for two different people (remember: the order is key!):

Even though James and Susan each share exactly the same list of values regarding restaurants, they are likely to make completely different choices because the order of their values is different.

On most occasions, Susan will pick a restaurant that is close and inexpensive, while James is willing to travel to get what he considers to be high quality food and good service.

From this example, you can see exactly how this secret works.

When you attend Persuasion Dynamix™, we will show you exactly how to use this secret of the persuasion professionals to work for you to send your sales into the stratosphere.

When you attend Persuasion Dynamix™ you will master...

	The five words that you must use to discover your customers' values and make "yes" the only possible response.
	The four additional words to use to help people clarify their values and give you the keys to the kingdom.
	How values are set and how to set your own and other peoples' values to get the results you want.
	The easiest and most powerful way to change long established values, patterns and habits.
	Exactly what to say to encourage people to tell you everything you need to know.
	The one reason why people (including yourself) do what they do. This is the ultimate motivator!
	Telltale signals that let you know when you have reached the top of someone's hierarchy and have all the information you need to easily close the deal.
	The easiest way to instantly adapt your sales and marketing to match their values (in the proper order) and massively increase your profits.
	Why "criteria" are the piece of the puzzle that even seasoned sales and marketing professionals miss... and why they work like magic to turn prospects into dollars.

Everyone uses a "strategy" when making a buying decision... even if they don't know what it is!

A person's strategy is the steps that they go through when making a purchase decision. Here's an example strategy for James that reflects his values structure for selecting a restaurant:

1. Read restaurant reviews online and in the local newspaper .
2. Talk to friends to find out if they have ever eaten at one of the restaurants.
3. Arrive at the restaurant and ask to see the menu.
4. • He is fully prepared to leave if he doesn't see anything he thinks he will like.
   • He only looks at the price column after he has verified the food choices.
   • He may not ask for the menu if the decor is not appealing.

Susan's strategy:

1. Look around for the nearest fast food restaurant.

When you attend Persuasion  Dynamix™ you will discover...

	The proven way to uncover exactly what a prospect's buying strategy is... even if they don't know what it is... and how to use their own strategy to get them to volunteer to buy.
	Why professional poker players wear sunglasses... and how to read your prospects face like a book that tells you everything you need to know about how to sell them.
	The telltale signs that reveal when people are ready to buy.
	How to make the sale even when your price is higher than your competitors.
	One mistake that almost every marketing and sales person makes and how to make sure you never make it again!

People buy from people they like

Whether you are a salesperson making face-to-face sales calls, a telemarketer on the phone, or a marketing executive trying to attract business to your company, this is critical.

There's an old saying "all things being equal, people buy from people they like. All things not being equal, people buy from people they like.

When you attend  Dynamix™ you will acquire...

	The "Golden Rules" that give you the power to quickly and easily connect with people so they like and trust you immediately.
	How to quickly heighten your own state of awareness and sharpen your perceptions and powers of persuasion.
	How to create a powerful bond with anyone with the most amazing easy-to-use technique ever discovered.
	The "confidence physiology" that instantly conveys that you are the person in charge in any situation.
	How simple changes to your tone of voice can make the difference between being an average or being an outstanding sales person who prospers in even the most difficult times.
	The secret word to use to get what you want. Hint: It's not "please"!

Tilt the value proposition

Each person has an internal value proposition that balances the perceived value of what you are selling against the perceived cost.

When the perceived value exceeds the perceived cost, you have a sale!

When you attend Persuasion Dynamix™ you will learn...

	Exactly what controls how someone perceives cost and value and how to adjust their perceptions in your favor.
	How to easily increase the perceived value of your offer until they feel compelled to buy. The effect is like having an unseen hand pushing their "buy" button.
	Why you must set the value proposition and exactly how to do it so that you are always in control. Warning: If you let your competitors set it, you will starve to death!
	The top five ways of reducing the perceived cost so that your offer becomes irresistible.
	How to use "social proof" to dissolve resistance to your ideas.
	Why price should never be the deciding factor in buying decisions and what to do if the customer brings it up.
	Three ways to scare your competitors to death and make them give up.

Get the slight edge

The real masters of marketing and persuasion use dozens of additional special techniques to give them a slight edge that they use to overwhelm their competitors and drive dozens of hungry buyers into their arms.

If you think a slight edge is meaningless, think again. After all, in the Olympics, the difference between those who win the gold and those who win the silver is often just a few hundredths of a second or a fraction of a point.

Everybody remembers Michael Phelps who won the gold in the Olympics... no one knows or cares who came in second.

When you attend Persuasion Dynamix™ we will reveal...

	Our number one most powerful edge technique of using metaphors and stories to make your point without your prospect even knowing it.
	How the old fashioned "head bob" technique has been modernized into the powerful concept of "yes sets" that can tip the scale in your favor when you need something extra.
	Easy ways to use embedded commands in your conversations to "mark off" key elements of your message and have people instinctively respond.
	The four ways that people absorb and retain information and how to make sure your message gets through to everyone.
	How to use frames to totally transform any conversation or social situation. Go from negative to positive, conflict to harmony, in just seconds.
	How to use second, third and fourth party quotes to deliver the most difficult and outrageous information and walk away unscathed.
	Questioning techniques that shine a flashlight on the information that you want to highlight and force your audience to take ownership of your ideas.
	How Barack Obama used abstractions to win the presidential election and become the most powerful man in the world. And we'll show you how to use them to supercharge any marketing or sales campaign.
	The powerful strategy of nested loops that forces the prospects unconscious mind to pay attention to you.

Plus...

• The workshop is totally interactive with real-world examples, surveys and exercises to make sure that you absorb everything you need to know to get the superior results that you deserve.
• Ask all of the questions that you need to ask to erase doubts and clear the way to your dreams. We understand that many people learn by asking questions.
• Learn from others during the workshop as they share their questions and experiences. You will find out that you are not alone and be amazed at the outside-of-the-box ideas that will come to you.